Niel MalanFounder & CEO
Candy MalanHead of Sales
Ruaan KrielHead of People & Talent
Eugene BredenkampHead of Digital Marketing Products
Jason SmitHead of Performance Marketing
Monique SeagerHead of Client Love
Tammyn-Beth ScotcherHead of Fulfillment
Lize Du PlooyClient Success Specialist
Giselle EngelbrechtClient Success Specialist
Kanya PillayProject Manager
Sarah StainbankMarketing Analyst
Megan CoetzeeAnalytics & Innovation
Larry KenmuirFront End Developer
Kevin MetcalfPaid Media Director
Amy BrysonPaid Social Director
Mackenzie GarrityLead Campaign Strategist
Robyn LuizinhoLead Student Coach
Leanne de WaalInstructional Designer
Letichia OosthuizenFulfillment Coordinator
Nicolene PetersenPeople & Talent Business Partner
Jeff HancoxBreakthrough Coach
Wayne MeiringBreakthrough Coach
Raymond Van RooyenBreakthrough Coach
Michael GibsonBreakthrough Coach
Rayner GroblerCRM Specialist
Jacques RossouwFulfillment Technical Lead
Shanei BornmanCampaign Strategist
Jason De LangeCampaign Strategist
Candice DonadelCampaign Strategist
Adri HerbertCampaign Strategist
Richard IngramCampaign Strategist
Tony De BeerProgram Leader
Beverly Wharton-HoodProgram Leader
Gavin PowellProgram Leader
Edwin CussonsProgram Leader
Daleen RogersStudent Coach
Donald StevensStudent Coach
Michelle NaudeStudent Coach
Kobus BosmanStudent Coach
Moolman Van AardeStudent Coach
Corneil du PlessisStudent Coach
Rolf RenckenStudent Coach
Petra SchumannStudent Coach
Elana SchutteStudent Coach
Ilonka Lubbe-RasStudent Coach
Karina KokStudent Coach
Chris BaischStudent Coach
Nantus BredenkampStudent Coach
Elite Inc is the culmination of Niel’s 18 years spent as one of Africa’s top business coaches. He has worked with and studied some of the top sales and marketing professionals in the world, including Jay Abraham and Tony Robbins.
He is also an avid student of the top internet marketing gurus in the world, including Frank Kern, Brendon Burchard, Jeff Walker, Eben Pagan, Rich Sheffren, Mike Filsaime, Andy Jenkins and many more.
Candy focuses on the strategic projects that lead to client success and company growth. Her passion is to help clients succeed in their transformation journey whilst ensuring the perfect entrepreneurial skills are learnt to fast track their personal and company’s growth
Ruaan has a Masters Degree in Industrial & Organisational Psychology obtained from the Nelson Mandela University (NMU), is a registered Industrial & Organisational Psychologist with the Health Professions Council of South Africa (HPCSA) and has over 15 years experience as an HR Professional. Ruaan is passionate about people, business and processes and lives the ethos of casting talent that enables Employees and the Company to thrive.
With his vast experience in the digital world and experience managing digital agencies, Eugene joins Elite Inc. to grow the product offerings and ensure our learners get the best and up to date training in the market.
With over a decade of experience in the digital marketing field and having serviced several industries including financial, fitness, technology, entertainment, motor and medical, he will box his experience and create compelling offerings for our students.
Jason is a senior performance marketing specialist with over a decade of experience in digital and has worked in one of the big global agency networks; responsible for leading and developing a country market. His past experiences include managing the marketing efforts for international brands such as Toyota, P&G, and GSK, as well as achieving leader status for well-known local brands within South Africa. His passions encompass all things technology-related, including digital automation and e-sports.
Monique has a psychology and designing background. She carries knowledge of interpersonal skills and endeavours to establish, maintain, and enhance the relationship between the Elite Inc.and external clients. She has a passion for people, enjoys challenges and is a convergent thinker.
Tammyn has recently joined the Elite Inc. team to manage the product fulfillment aspect of the business. Tammyn has gained a number of years of experience within the events industry and has a passion for coordination, as well as a qualification in marketing management. She is excited about the digital age we are all currently living in and cannot wait to make her contribution.
Lize Du Plooy
I will be providing a helping hand and 100% support to all our customers who wants to grow their business with Elite Inc through our Social media pages and helpdesk. I have a sales background and have a huge passion working with people and are up for any new challenges. I am also energetic and have a caring personality
Kanya was an optometrist in private practice for the last 21 years. She came across Niel’s webinar in February last year, did FMM & later did the AFT Apprentice course. She simply loves this industry & finds it stimulating, intriguing & exciting! She is looking forward to learning & growing with everyone.
A dynamic, hardworking and results-driven self-starter with extensive experience within retail and organizational environment.
First joined the Elite Inc tribe as an AFT student in 2018 and absolutely fell in love with the values and mission of the company. Studied Bookkeeping and Accounting at Unisa and has extensive experience in Procurement and Co-ordination as well. Very excited to help in the growth of the company and taking over the world.
Sarah is a young professional, passionate about data analysis and she prides herself in being a self-taught Excel Expert.
Sarah has prior experience in a Systems Management role in an Information Management position which is her passion. She aims to bring the same passion and value to Elite Inc. in her role as Sales and Marketing Technician.
Megan was first introduced to Elite Inc at a live event in 2017. She was hooked, and shortly after she completed the Agency FastTrack programme. Since then, she’s been implementing custom online systems for clients. These are systems that streamline business processes, promote productivity and increase customer satisfaction.
From conceptual work, through to graphic design, animation, editing and creative direction Adam’s broad skillset is matched by his 20 years experience that has ranged from retail commercials to feature documentaries.
I’ve always loved creating something out of nothing more than an idea, Graphic design gives me the chance to spend every day doing what I love.
Passion and creativity are the keys to bringing campaigns to life and that’s what I strive to do.
Kevin is a senior paid media specialist, with a wealth of experience across channels and client verticals. He’s lead award winning, cross-discipline teams for both specialist and network agencies, successfully executing strategies within South Africa and the global market . His passion for paid media is under-pinned by a keen interest in ad tech and data analytics.
Amy is a senior Paid Media campaign manager with over 7 years experience. Her core expertise lie in Paid Search, Display and Paid Social with an affinity for driving conversions and lead generation. Her client portfolio is quite diverse, managing campaigns for both local as well as international brands such as Toyota North America, P&G, Acer & Mercedes Benz SA.
Mackenzie is an experienced Digital Marketer who has worked with startups and SMEs across Europe and North America. She has both run her own agency and worked in house as the Chief Marketing Officer for a robotics startup. A Silicon Valley native who now lives in Italy, Mackenzie is also an Adjunct Professor of Marketing at two American universities in Rome.
Robyn has recently joined Elite Inc. as a member of the product fulfillment team. She is a qualified linguist and an experienced trainer in the teaching and learning industry. She has a passion for positive mentoring and believes that tailored student-centred communication helps students to exceed their potential.
Leanne de Waal
Leanne has over 25 years of experience in the field of education, specifically focusing on the science of learning and curriculum development in conjunction with e-learning, educational technology, and instructional design. Her career began with designing and implementing inquiry-based learning engagements in International Baccalaureate schools worldwide. Branching into instructional design, she combined her skills in education and technology to develop blended learning products for large corporate companies like Absa, Telesure and PwC.
Leanne joined Elite Inc. to use her skills, expertise and passion for learning to be the brain behind the design of world-class product offerings that contribute to the success of those who engage in them.
Letichia studied Marketing and is a driven young individual that’s eager to learn. She is extremely passionate about people and loves to be creative. She sets goals for herself and always strives to achieve those goals.
Nicolene is a conscientious and self-motivated individual with a great determination to succeed. She is motivated by intellectual stimulation and new challenges, and is super excited to be part of the Elite Inc. tribe.
I have an extreme passion for people and an unquenchable desire to see the people I surround myself with succeed. I have spent my entire working life connecting people with the solutions they need. I have a strong connection with the work I do and the people that work impact
Wayne is one part of a 5 person team – Famous Five Media. With a wealth of experience in direct selling, Wayne & his team have built successful sales teams in multiple countries and understand the psyche of entrepreneurs who require leads for their business to thrive. Famous Five’s area of specialty is primarily in the wellness industry.
Raymond Van Rooyen
Raymond’s mission in life is to change lives, by affecting:
4. Brutal Honesty
5. Love Fearlessly
The human mind is the most powerful tool we have. We must constantly upgrade our knowledge and skills so we can become the best version of ourselves.
I have a massive passion for inspiring self belief in people and connecting with them. I want others to live life to the fullest and achieve success not only in business, but in life! I love seeing positive change in all the people I interact with irrespective of their past. It’s how they can sculpt their future that excites me, the sky is the limit and I want others to realize it!
Rayner Grobler is a Client Success Champion and Student Coach who works with both the Elite inc. inbound sales team as well as AFT students to help them build successful digital marketing agencies.
Rayner knows what truly drives conversions, and it’s not mastering the marketing flavor of the week. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them.
In addition to his extensive sales and mentoring experience, Rayner runs a successful digital marketing agency as well.
Jacques has a burning desire to never stop learning. In the digital age, where everything keeps changing on a daily basis, stagnating is not an option. Mix in an intense passion to help people succeed and that’s the nutshell he calls home.
Shanei Born is a Digital Marketing and Branding Agency owner, called BORN Intelligence.
From the inception of Born Intelligence in 2013, Shanei wanted to help people and businesses grow with her talents and hard earned experience and qualifications.
With a background in Design, Sales and Marketing, Shanei was able to comfortably grow into building FUNnel user experiences that are highly convertible and is willing to share her secrets learned with the Elite Inc students.
Jason De Lange
Jason is a qualified Sound Engineer turned Digital Marketing Strategist. He discovered his passion for Digital Marketing after completing Agency FastTrack in 2018 and now runs his own successful Agency. His mission is to be a positive influence to those around him and help others achieve success.
Candice decided to study digital marketing at length, using every intricacy that Facebook, Google, Instagram and YouTube have to offer. She has worked with and studied through top sales and marketing professionals in South Africa, like Niel Malan and Richard Ingram.
It has been a life changing experience, as she was able to grow her staff and her salon like never before, through using this incredible medium.
With this level of marketing, her salon was able to make up the turnover she had lost from not being on the floor, within 2 months.
Adri completed AFT 3 in May 2018. She started her career as a young journalist, then entered the Public Relations and Marketing fields. Before she started her own digital marketing agency in 2018, she was director of an organization for 8 years. She prefers the agency life, because she does not have many employees reporting to her anymore and the freedom to work from anywhere in the world.
Richard Ingram is the best-kept secret in the world of PPC marketing. His business, Yocal, has secured a following of clients who know his lead generation campaigns always shoot the lights out. With clients in the US, Africa and Asia, Richard brings a world of knowledge and expertise to Elite Inc.
Tony De Beer
My passion for people drives me. I love seeing people succeed in their goals. Having worked in the IT
industry for almost 20 Years, I understand the pressure and frustration of technological change has
on our day to day life.
Beverley is the brains behind LearnerVersity – a multifaceted education company in South Africa. An educator at heart and in practice, Beverly knows that businesses often suffer from an implementation dip. In her digital marketing agency she delivers measurable results by implementing digital knowledge properly.
There are a few things you learn when you’ve been in the game for 28 years. Like a deep understanding of the pitfalls of poor decision making, how to strategise properly and fostering the ability to focus on your business.
At my core I have always been a Marketing Entrepreneur which has allowed me to build start-up businesses from scratch, including e-commerce, digital marketing and a business consultancy. My sole mission is to Develop Systems that Generate High Quality, High Converting Leads for my clients, which in turn allows me to follow my passion and that is seeing other business owners flourish.
My name is Daleen Rodgers and I have been trained by the best in the social media industry on platforms that yield results: Google and Facebook. Publicity and marketing has always been my niche. I started my career with post grad degrees in communication and publicity, but even more I learned through experience, where and on whom to focus energy. Digital Marketing Specialist, Agency Owner, AFT Graduate, Very cool and grateful grandma
Donald Stevens is a Digital Marketer and owner of Custid Digital Marketing, a lead generation agency, based in the Johannesburg region. He works with small business owners to grow their businesses by generating high quality leads that become profitable customers.
Michelle (with her signature red hair) has been a marketer for over 28 years, and runs a lead factory called Purple FireFish. Here she helps businesses fully embrace digital marketing, putting them in the right place, at the right time with the right message.
Kobus is a staunch believer of personal growth and has an insatiable hunger to learn and break free from the traditional career path of doing great at school, going to university and retiring at the age of 65.
He has a passion to help others and wants to ensure that not only his family, but also countless others will be able to live to a new standard of freedom in life.
He is currently managing his own successful Digital Marketing Agency and enjoys helping others to excel in the AFT Apprenticeship, ensuring that they too will attain their own successful Digital Agencies.
Moolman Van Aarde
An Industrial engineer by trade, Moolman engaged with the world of digital marketing whilst looking for innovative ways to expand their business and market their complex services. He enjoys the freedom that comes with running an marketing agency and is motivated by the value that marketing ads to his clients’ lives.
Corneil du Plessis
Corneil completed AFT 6 in February 2019. After he retired as a minister of the Dutch Reformed Church, he started his own business to do mentoring, mentor training and life coaching. When he started to look for ways to get new clients for his business online, he was found by Niel Malan and Elite Inc. He was immediately attracted to the values and concept of the AFT program. Freedom from financial worry, the fact that he can work from anywhere while enjoying his passion – off-road travelling – and still help his clients grow their business, is very rewarding.
He is excited to contribute back to this amazing company, it’s wonderful team and especially the new AFT students.
Rolf is an internationally recognized concert organist who turned to digital marketing in order to allow him to have location and time freedom to enjoy his hobby. He has experience in the property industry, which lead him to AFT.
He has a passion for helping people succeed and takes great joy in seeing people around him grow. His mission in life is to make a difference in the lives of people and businesses around the world.
From dedicated academic to commercially-minded professional, I developed a rich and extensive set
of professional skills and my vast experience and insights in a myriad of different fields of industry
can hopefully benefit any organisation.
I am known for being creative, open-minded, enthusiastic, organised and hands-on, with a high level
of integrity and loyalty, adaptable and flexible. I am always willing to tackle any new job with
enthusiasm and complete dedication, as is now the case with my new career as digital and social
Ilonka is a laptop-life junkie and digital marketing agency owner. She is on a mission to help female entrepreneurs grow and scale their businesses online, helping them to make a positive impact while creating time freedom in their lives. If she’s not busy with client work, she’s probably running around after her three littles or enjoying an almond latte while binging on Jessica Jones.
Hi there! I am always here to help with whatever I can. My friendly personality will make you feel encouraged and motivated for your journey in the digital world. I care about your success and am always willing to give more than what is expected. I like meeting new people and entrepreneurs and to build relationship with them.
Chris is a Digital Marketing Strategist and Business Coach. He has close to 25 years of business experience in various industry sectors. He has started and owned businesses, worked for and consulted to SMEs and held Executive positions in a large Corporate. He is now using all that experience and expertise to help others improve their current situation, whether it be coaching people to better run their businesses, facilitating people to market themselves and acquire new customers, or, mentoring people to learn new skills.
Nantus Bredenkamp is the founder of CloudRendr Media Group, a specialized digital marketing agency. His conviction is that any business is only as successful as the clients it manages to acquire. It is the core premise of the agency he runs.
When not generating new business for his customers, he loves to read, learn, write, design stuff, and keep up with the family.
Hugh is a web guru and loves the growing potential of the internet. Since the 90’s (yes, since the birth of the internet) Hugh has been learning and adapting to new technologies and helping his clients do the same. 29 years in design, branding and the internet of things, he is the one that makes websites work, interact, run smoothly.
Joshua Lisec is Ohio’s first Certified Ghostwriter, multiple-time #1 International Bestselling Ghostwriter, TEDx Speaker, and leading authority on Author Voice Authenticity. Joshua guides entrepreneurs and thought leaders on the journey to write, publish, and launch books that establish their brands, multiply revenue, and fling open doors of opportunity.