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About us

Niel Malan and his team have been teaching Digital Entrepreneurs the secrets of effective digital marketing for over three years.

Niel started his digital journey from a desire to more efficiently market his in-person coaching events and quickly identified a vast need for digital marketers who were truly adept and professional. This gave birth to a range of courses and programmes through which he shares his hard-won knowledge with a varying scope of clients. Whether you are a complete ludite - one hundred percent new to and afraid of technology - or someone who has taught yourself some of the principles already, Elite Inc. has a course that will help you grow to the next level.

WHAT WE DO

We empower digital entrepreneurs to build powerful online lead-generating machines, either for themselves or for their clients.

This is achieved through a range of digital learning programmes we have developed over years.  Whether you just want to learn the basics of Facebook and Google advertising; or how to build, scale and grow a significant Digital Marketing Agency, we have a training programme designed to empower you beyond what you even dreamed to be possible.

Mission

Positive Change

To accelerate positive change in the

world by enabling ambitious, innovative

entrepreneurs to succeed.

Vision

Empowered Entrepreneurs

To become the most effective

entrepreneurial enabler on the planet by

enabling 1% of the world’s entrepreneurs

with high-leverage tools and strategies

for success.

Values

A Culture of Community

#MeasureWhatMatters

#PowerTeamWork

#FastAndFlexible

#MakeADifference

#PlayToWin

#CreateABetterWay

#Accountability

ABOUT NIEL

Niel Malan is a sales and marketing specialist, with decades of experience as an entrepreneur.

Niel took his first steps in the sales profession as an 18-year old newbie, straight out of school. Very soon he was breaking all the  sales records at the company he was with, competing in a sales team of over 350 people. At the young age of just 23, he bought  his own health-club franchise and by the age of 26 he had made his first million. 

By this time, Niel had already developed a fascination with sales and marketing and he continuously strove to develop his own  knowledge in the field, although not by following the generally accepted academic path of studying at college or university. Based on careful research, Niel knew he wanted truly ‘tried and tested’, more ‘real world’ methods of achieving sustainable success in sales.

His studies led him to work with some of the top marketing professionals in the world like Jay Abraham who is the USA’s highest paid marketing consultant, as well as with Tony Robbins, the celebrity personal development guru based in San Diego. Niel has spent unstintingly on his own education, not hesitating to travel across the globe to attend both short and long courses.

A solid foundation having been laid by his own intensive education, during the early part of the 2000’s, Niel started developing training programs and methodologies to help everyday entrepreneurs succeed. To date he has trained over 12,000 business owners in the art and science of direct response marketing and sales effectiveness.

Niel is a specialist in Sales Force Effectiveness and provides not only marketing services to the SMME sector, but also Sales Force Effectiveness services to the corporate sector.

He is a respected columnist who regularly writes articles for industry publications and he has appeared on several television and radio segments.

These days he commutes between his offices across two continents and is rapidly expanding his business globally.

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